MAJO FLOREZ
About Me
Experienced Product Marketing Manager adept at crafting comprehensive marketing strategies, orchestrating product launches, and optimizing departmental operations. A visionary leader with a proven track record of driving results in dynamic environments. I am seeking a new opportunity with an innovative company to leverage my expertise further.
My background encompasses internal communications, public relations, campaign development, and market positioning. I excel in fostering effective communication between sales and marketing teams to ensure the seamless execution of campaigns. With a decisive leadership style, I am skilled at implementing policies, managing budgets, and cultivating high-performance teams.
Throughout my career, I have successfully identified and addressed market-specific conditions, tailoring marketing strategies for maximum impact. My approach is characterized by excellent problem-solving abilities and proactive decision-making, enabling me to streamline departmental processes and drive efficiency.
Combining my marketing acumen with a creative flair and strong communication skills, I am well-equipped to deliver strategic marketing solutions that resonate with target audiences and drive business growth.
CAREER
Experience, Where & When
Experience
Marketing and Business Development Assistant
Oct 2021
Oct 2024
Axis companies
Hayward - CA
Supported marketing content development, ensuring quality and adherence to brand guidelines.
Managed, programmed, and updated migration of the marketing and project management database to Salesforce, ensuring data accuracy.
Aided in the planning and execution of company events, collaborating with various departments and stakeholders.
Produced marketing collateral using Adobe Creative Suite, aligning with the company’s branding strategies.
Regional Marketing Manager
Apr 2019
Oct 2021
Realty ONE Group
San Ramon - CA
Directed email and ad campaigns to attract and retain real estate agents.
Aligned corporate and regional communications with organizational objectives.
Managed graphic design team to produce innovative digital and print materials.
Developed training materials for 150+ agents, enhancing sales performance.
Utilized Adobe Creative Suite to create marketing collateral, boosting recruitment and brand exposure.
Implemented data-driven business development strategies to drive growth.
Graphic Designer
Since Mar 2018
Freelance
Visual Associate
Oct 2018 - Apr 2019
Full Time
Apr 2019
Part Time
San Leandro Library
San Leandro - CA
Conceptualization, design, and creation of print and web pieces including, brochures, postcards, web banners, flyers, booklets, infographics, promotional materials, and more.
Worked with the library’s team leads’ main educational and entertaining programs and projects, reaching a population of over 85,000 users.
Responsible for the design adaptation into Spanish and preparation of the files for the Chinese translation team.
West Elm
San Ramon - CA
Supervisor for product presentation and store layout, optimized sales potential and growth. Enhanced overall store appearance by applying careful consideration to product and display locations.
Monitored and replenished display inventory and restructured according to available stock. Designed and executed effective product placement/presentation.
Managed aesthetically pleasing displays to showcase company products and increase sales. Arranged consistent shelves, bins, and racks at the San Ramon Location by following established planograms.
Visual Associate
Feb 2018 - Oct 2018
Full Time
Macy’s Union Square
San Francisco - CA
Set-up visual representations using the loan book to check merchandise into and out the RTW department.
Construct, paint, set-up, and install signs, sale banners, panels, and other items required for the display.
Maintain and present visual displays in a compelling and exciting manner in accordance with company directives.
Visual Associate
Sep 2017 - Feb 2018
Full Time
Macy’s Sunvalley mall
Concord - CA
Set-up visual representations, construct, paint, set-up, and install signs, sale banners, panels, and other items required.
Maintain and present visual displays in a compelling and exciting manner in accordance with company directives.
Support Store Manager
Sep 2012 - Jul 2017
Part Time - Seasonal
AGV Lacoste
Bogota - COL
Inventory management, personal management, sales on holiday seasons
STUDIES
Knowhow and Skills
CALIFORNIA ESTATE UNIVERSITY - CHICO
2021- PRESENT
CHICO, CALIFORNIA
Member of the Advisory Council for the CSU, Chico Digital Marketing Program
UC BERKELEY EXTENSION
2018-2019
SAN FRANCISCO , CALIFORNIA
Professional program in Graphic Design
LOS ANDES UNIVERSITY
2012-2017
BOGOTA, COLOMBIA
Bachelor’s degree: Designer, with emphasis in product design and option in business administration.
Skills
Design SKILLS
Typography
Editorial Design
Marketing
Branding
Advertizing
Design for Printing
Web Design HTML
Management
Corporate marketing experience
Collateral development
Client communication
Public and Media Relations
Marketing and advertising
Strategic planning
Campaign management
Brand development
SOFTWARE
Adobe Creative Suite
Rhino 3D - Grasshopper
Microsoft Office
Squarespace
Languages
English
Spanish