Building Connections

Post-Expo Engagement Email Campaign

The follow-up email campaign was strategically crafted to deliver value-added content, reinforce brand engagement, and nurture relationships established during the International Roofing Expo. With a comprehensive reach of 21,000 professionals within the construction sector, the campaign served as a pivotal touchpoint in our post-event marketing strategy.

My Contributions:

  • Content Strategy: I devised a compelling content strategy that resonated with attendees, offering insights, resources, and exclusive offers to further their engagement with Axis Companies.

  • Graphic Design: Leveraging my expertise in Adobe Creative Suite, I designed captivating visual elements and layouts that complemented the campaign's messaging, ensuring maximum impact and engagement.

  • Campaign Execution: I meticulously programmed the email campaign, managing distribution lists and scheduling delivery to optimize timing and relevance for the target audience.

Key Metrics and Results:

  • Open Rate: The campaign achieved an exceptional open rate of 48.4%, significantly surpassing industry benchmarks and underscoring the relevance and effectiveness of the content.

  • Click Rate: Furthermore, the campaign garnered a click rate of 5.5%, indicating strong audience interest and engagement with the provided resources and offers.

Impact and Success:

This follow-up email campaign played a pivotal role in solidifying Axis Companies' presence within the construction industry, fostering meaningful connections with attendees of the International Roofing Expo, and driving post-event engagement. By delivering valuable content and resources, we successfully reinforced our brand's positioning as a trusted partner and resource for professionals in the field.

Through strategic content development, creative design, and precise execution, I played a key role in driving the success of the follow-up email campaign, effectively engaging our target audience and achieving measurable results. This project exemplifies my ability to develop impactful marketing content that resonates with diverse audiences and drives meaningful outcomes in post-event marketing efforts.